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Author archive for Rita McGrath, Associate Professor of Management, Columbia Business School, Author of ‘The End of Competitive Advantage’

  • We need a new playbook for strategy

    The world has changed, and so should our business theories, strategies and underlying assumptions. Easy to say, perhaps, not so easy to execute. But the basic premise, that stability is the norm and upheaval intense but brief and infrequent, no longer holds true. The periods of stability between punctuations have become dramatically shorter as technology develops, and we’re experiencing a […]